ACE: Productions' Industry News: The Direction of ACE: Productions

Sunday, May 16, 2010

The Direction of ACE: Productions

   I’ve watched the growth of the internet users since 1995 and knew back then that technology was on to a new way of mass communication and deliverance. With the many industries affected by the technology of the internet, it has also affected how the user gets information, watches programs, listens to music and communicates both sociably and personal. Taking this into consideration, it brought me back to the reasons independent artists failed in their attempts to succeed in their distribution attempts.

   It is thought that by just putting their music up online that it will sell itself. If they only took a little time to consider higher possibilities, performed some research and learned to understand a little more about the music business industry than they currently understand. It would change their mind-state to what is really out there.

   Trying to understand internet users and behaviors, the graph below gave me the window view of the internet population; a big picture of it all. The graph only shows the amount of unique (new) internet subscribers as of 2008.

(Click the graph to go to the article on the hosting web site: http://www.psfk.com)

This was cross-referenced on ChartsBin (http://chartsbin.com/view/36n) where they provide an active map and table that gives a worldwide count of internet users. It doesn’t stop there either; a search has to be narrowed down. To narrow this down, you want to know what is going on domestically. This is where you have to ask yourself, what are your markets by age and demographics. PSFK.com was able to provide the graph below.

(Click the graph to go to the article on the hosting web site: http://www.psfk.com)

Pew Research has a list of tools at http://www.pewinternet.org. The site is strictly for gathering information on internet usage. Trend data is what helped me view the same age groups in a different demographic breakdown. Allowing me to visually see the statistics by race/ethnicity, household income, education attainment and more. Then Ofcom (http://www.ofcom.org.uk) offered a document that answered the magical question about iPod users. This played a big part in the creation and existence of the ACE: Productions radio show: JDL’s WRMS Radio Mix Show. Along with understanding this taken from PSFK:

“Among younger users, traditional email is losing ground to the immediacy of instant messaging and the richer experience offered by social networking applications, whereas the older demographic is actually increasing their use of this method of staying in touch. Furthermore, younger generations are more likely to view the Internet as a form of entertainment – video sharing, gaming, downloading music and reading blogs – while older generations utilize the Internet as more of a utilitarian tool for banking, shopping, and researching their health.”

It is through this researched information I have been able to define the niche and have been able to create a direction for the company. One of the goals of ACE: Productions is to ensure an open door to success for an artist or band. By sharing with an artist the extent of the research that brought forth the niche, therefore giving the artist an opportunity, this further shows the artist that their work with ACE: Productions is more of a co-ownership.

(Click the graph to go to the hosting web site: http://www.pewinternet.org)