Thursday, June 3, 2010

Rap Is Found Through “Digging”

NOTE:  All that is written on this subject is related to personal experiences in my life as I experienced it.


“Digging”… a term used by DJs.  This is the art of searching for all the right music to re-create something magical and original in your mix. As a DJ, I know this all too well. I am always in search of that next jewel that will set my mix apart from the many DJs of the world or listening to something that always makes somebody interested in the "different" that I am listening to.

I have been hearing these complaints for far too long, “What has happened to the poetry in rap?” or “Why does all Hip Hop music sound the same now?”  Personally, the public is responsible for choosing all the “Li’l Young Ones” as the hottest rappers for all these years; but that’s another conversation.

What is true is that the REAL has always been there; it has never left.  The problem is one of two issues.  It has been in your face and you’ve ignored it or you haven’t been looking in the right places.  Like anything, music is cyclical and every genre has its “Golden Years”.  Hip Hop is a culture that won’t die.  It is going through another change.  Rap music has lost its way for over a decade now.  As being a person who has experienced it from its beginning and has a genuine love for it, I like other genuine lovers of Rap music, know what is really going on.

Rap music originally started as an underground thing in parties, street circles and block parties.  As Brionne Smith wrote, “We used to dance all night and party to tracks made by Kool Herc, Sugarhill Gang, Funky Four Plus One, Grandmaster Flash & the Furious Five and many more.”  I was a youngster up in that party mix, but later as a DJ, I broke all the latest tracks of the others she mentions, “…Big Daddy Kane, KRS-ONE, Rakim, LL Cool J, & Chuck D who invented complex wordplay that made hip-hop an intellectual sport forcing an MC to express himself with words.”

Breaking tracks – one of the first to play the latest released single of an artist.  The only way you can do this, you have to have your ear to the ground.  You have know where to find the music as it releases, be apart of a DJ record pool, have a hook-up in the record store that would inform you, or any combination of the three.  This, even-though I didn’t know at the time, was how it was to search the underground for the jewels.  In the record stores 3-4 times a week digging through all of the records in search of new and old tracks.  Hours upon hours, looking for and sometimes relocating a record so that only I could find it because I didn’t have that $7.99 + tax for that record at the moment.  What I also didn’t know was that this would become the foundation of how I would search for music for the rest of my life.  Speeding through time from those mid to late-80s to present, I still do the same thing, but now it is online.

I discover Rap music in its purest and rawest form, but now from a world perspective.  In 2006, I came across some of the hottest emcees from the UK.  During that same year, CL Smooth in my opinion dropped the hottest LP in Rap music that year.  As recent as last year, I discovered some of the newest females in Rap that collaborated with 2 historian female legends, Bahamadia and Roxanne Shante and they did a European tour known as The Revival.

What has been happening is that newer artists are teaming up some of the legends.  Other new artists are teaming up with DJs that promote their music online.  In a sense, the REAL Rap music has went back underground.  As the DJ that I am, I am still getting my “fix” of the true art form listening to real emcees by digging through the internet and visiting the websites of these artists, listening to independent shows and being apart of some exclusive, independent record pools.  I have long since, stopped listening to the radio nor do I play the Rap music that is being played by the masses.

Wordsworth, Invincible and Sway are just a few of these artists that I am referring to.  The point is this; the internet is the biggest resource you have available to you.  If you are really interested in finding the Rap music that is not this every day, commercial imitation of Rap music, start digging.  It is out there and the artists would really appreciate your support.   Rap is not dead, it’s just underground and you just have to tap into the vein and insert your intravenous to get your fix.  Just dig and you will find it!

Sunday, May 16, 2010

The Direction of ACE: Productions

            I’ve watched the growth of the internet users since 1995 and knew back then that technology was on to a new way of mass communication and deliverance. With the many industries affected by the technology of the internet, it has also affected how the user gets information, watches programs, listens to music and communicates both sociably and personal. Taking this into consideration, it brought me back to the reasons independent artists failed in their attempts to succeed in their distribution attempts.

            It is thought that by just putting their music up online that it will sell itself. If they only took a little time to consider higher possibilities, performed some research and learned to understand a little more about the music business industry than they currently understand. It would change their mind-state to what is really out there.

            Trying to understand internet users and behaviors, the graph below gave me the window view of the internet population; a big picture of it all. The graph only shows the amount of unique (new) internet subscribers as of 2008.

(Click the graph to go to the article on the hosting web site: http://www.psfk.com)

This was cross-referenced on ChartsBin (http://chartsbin.com/view/36n) where they provide an active map and table that gives a worldwide count of internet users.  It doesn’t stop there either; a search has to be narrowed down.  To narrow this down, you want to know what is going on domestically.  This is where you have to ask yourself, what are your markets by age and demographics.  PSFK.com was able to provide the graph below.  



(Click the graph to go to the article on the hosting web site: http://www.psfk.com)

          Pew Research has a list of tools at http://www.pewinternet.org. The site is strictly for gathering information on internet usage.  Trend data is what helped me view the same age groups in a different demographic breakdown.  Allowing me to visually see the statistics by race/ethnicity, household income, education attainment and more. Then Ofcom (http://www.ofcom.org.uk) offered a document that answered the magical question about iPod users.  This played a big part in the creation and existence of the ACE: Productions radio show: JDL’s WRMS Radio Mix Show.  Along with understanding this taken from PSFK:

“Among younger users, traditional email is losing ground to the immediacy of instant messaging and the richer experience offered by social networking applications, whereas the older demographic is actually increasing their use of this method of staying in touch. Furthermore, younger generations are more likely to view the Internet as a form of entertainment – video sharing, gaming, downloading music and reading blogs – while older generations utilize the Internet as more of a utilitarian tool for banking, shopping, and researching their health.”

It is through this researched information I have been able to define the niche and have been able to create a direction for the company.  One of the goals of ACE: Productions is to ensure an open door to success for an artist or band.  By sharing with an artist the extent of the research that brought forth the niche, therefore giving the artist an opportunity, this further shows the artist that their work with ACE: Productions is more of a co-ownership.





(Click the graph to go to the hosting web site: http://www.pewinternet.org)



Wednesday, May 12, 2010

Why the 13" MacBook Pro still uses Core 2 Duo CPUs

Why the 13" MacBook Pro still uses Core 2 Duo CPUs

In case there were questions about this issue, the answer has been given. In the music entertainment industry and other entertainment industries alike, the Mac is a primary computing piece of hardware. For a while, it was believed that having a Mac was better. As a long time PC user and a past career as a PC technician, my stand was with the PC. My transition into using a Mac was due to my change into the music entertainment industry. Once discovering keyboard and similar application operations, the realization became preference. FOXNews.com wrote an article in February of 2010 (http://www.foxnews.com/scitech/2010/02/23/pc-vs-mac-the-straight-scoop/) that pretty much sums up my analysis of the two - they are just computers. Where the PC offers many varieties and flavors, Mac has basic variants.

When you get into the price between the two, you get what you pay for basically. Mac only offers high-end from their smallest MacBook to their power desktop and there's no "bells and whistle" extras. PCs offer features like touchscreens, Blu-Ray and more. At the end of the day, you can purchase a PC-based machine that costs the same as a Mac and get the same performance or better.

Software-wise, there are applications that are strictly for Mac and there's applications that are both PC and Mac compatible. Based on operating systems, Vista was no match for Mac's OS X. From experience, a high-end PC running Windows XP Pro, I saw no difference in performance. Again, it boils down to preference.

Now, there is a way you can purchase a Mac and setup a dual boot and run Windows XP or Vista as well as Mac OS X (http://www.ehow.com/how_4919543_dual-boot-mac.html). If you are not savvy on computer setups, it is suggested that you have a technician perform this for you or someone who knows how to setup dual boot systems. As the owner of both type of systems, they both serve their own functions for specific reasons in my daily routines. In my past, I have crashed both systems proving to myself that one is no better than the other. I practice securities, maintenance and backups on both machines and my issues are only what I make them.

Tuesday, May 11, 2010

Goin' Thru My HOUSE



What a whirlwind of house cleaning!! Coming back from a small vacation, "J.D.L." doesn't get enough of bringing some heaviness to your ears. Consistent with his mixing style, he relentlessly drops tunes that evoke you into a state of party. Creating nostalgia and just keeping you into a non-stop groove is what makes this a must listen to.


JDL's WRMS Radio Mix Show has now been up and running since January of 2010 and has taken off.  With an already proven point of mixing skills and song selection that is not like any other, "J.D.L." insists that he will push buttons that will appeal to a world mass.  


He has also brought a guest DJ on the show and says there will be more coming to the forefront as well.


"This is truly an independent format that I have created here.  The DJs that will participate as guests on my show already know that this show is like home; you can come and kick off your shoes and be true to the sound that makes you the DJ you are," says "J.D.L."


When asked will this format change to a more commercial radio-type show, he eagerly replies, "You're out of your fucking mind!  This is a mix show and it will remain that way in all of its existence.  It is the DJ's show!  This is not a show for artists or bands nor will it become a mixtape sampler.  The DJ's only way to convey to a crowd an emotion or mood, is through what he plays.  The DJ is the maestro and the club, party or gathering is either the cathedral or church.  Those are the days I come from and I'm just giving back the experiences I was given through the show."


It is an experience for new listeners and for the experienced, it has a great nostalgic, constant flow that keeps you right where you want to be. 

Monday, May 10, 2010

Lena Horne dies at 92

Lena Horne dies at 92

As a child, I was introduced to this legend's music and movies by my late great-grandmother. Initially, I fell in love with her everlasting beauty. As I grew up and revisited her music, I fell in love with her music. For those who don't know her or of her, she was also apart of the civil rights movement. She now joins other greats that have passed along. This repost is not to inform of her death, but to encourage research of her music and film work so that you can experience her greatness as I already have. Here is an article from The New York Times on Lena Horne.  http://www.nytimes.com/2010/05/10/arts/music/10horne.html?pagewanted=1

Lena Horne,
Your career in the entertainment world was an experience to me and many more in the world. Your legacy will never be forgotten.

Sunday, May 9, 2010

ACE: Productions: The Movement

     This is the first publicly noted opinion where I intend to share my stand on what the overall accomplishment of ACE: Productions will be for new joining artists/bands.  I can go into this from many angles, but I am going to touch base in one area that I like many others, feel very strongly about and this will speak the purpose behind the goals of the ACE: Productions vision.
     Music and I have a lifetime relationship.  Our marriage has been the only relationship that I have cheated on abusively but she has never left my side nor have I hers.  Music has many sides (genres) to her and I enjoy an extensive wide range of them.  Like in any relationship, there are some things that I don't like but they are easily overlooked because of my love for her.  Through the years, she has changed and continues to change, but she has been used and abused by many others.  Some to glorify her and others that has made her look like, what I would call, a "crack-head whore" - used and abused.  I know that was a very strong thing to write for you as a reader, but the imagery is appropriate if you continue reading.
     Amongst the different genres that will be produced under the ACE: Productions name, Rap music will be the one most paid attention to for its content.
     "All cultural products are expressions of certain values. Rap music is characterized by greed and lust and vanity. Greed for money, and cars, and cribs, and bling-bling. Lust for a crude form of sexual gratification, that is not liberating, but is demeaning and dehumanizing. And a simple-minded form of boastful vanity that would be easily seen as vulgar if, say, a white teenager in Van Nuys exhibited it, but that is somehow an admirable expression of racial pride if a sneering black rap performer prances about with his ego on display."  (DeWitt, L., 2005)
     This is something that I have seen take place since the mid-90s and have been an advocate against to where I show no love for artists that produce Rap music with this expression in their music.  As a DJ for 30 years, I have helped break and played many of the greatest emcees and will now only play songs that have real emcees.
"I'm not removed from it, but I can't really tell the difference between Young Jeezy and Yung Joc. It's the same dumb stuff to me," says Duncan-Smith, 33. "I can't listen to that nonsense ... I can't listen to another black man talk about you don't come to the 'hood anymore and ghetto revivals ... I'm from the 'hood. How can you tell me you want to revive it? How about you want to change it? Rejuvenate it?"  (Moody, N.M., 2007)
     Rejuvenating the sound and what will be heard is the direction of ACE: Productions.  Yes, the battle will be uphill, but what is a fight that has no meaning?  What is a fight that has no purpose?  This is more than about appreciation, it's about passion for music and the image she is portrayed in.  Chuck D said it best in his visit to Full Sail:  "A lot of people don't know a lot about music." (iTunes U: Full Sail University, 2008)  It is true that history can save you as my experiences has led me to this point with trying to make a difference in the way people will see music in her future.  This is the vision of ACE: Productions and how we will rejuvenate my first love - MUSIC.

References:

DeWitt, L., (2005). Rap music: making excuses for a degenerate culture [Essay]. Retrieved from http://www.larrydewitt.net/Essays/Rap.htm

iTunes U: Full Sail University presents Chuck D, (2008, May 16). The past, present, and future of the music industry [Video]. Retrieved from https://deimos.apple.com/WebObjects/Core.woa/BrowsePrivately/fullsail.com.1805599638

Moody, N.M., (2007, March 1). Sales of rap music are declining as more are critical of its message. Herald Tribune. Retrieved from http://www.heraldtribune.com/article/20070301/NEWS/703010476